Gen Z is often misunderstood as just frivolous, but there's more to them. They're using their platforms to propel a new world—shedding light on injustices, challenging stereotypes, and redefining change. Most importantly, they're doing it stylishly and with joy. Samsung's affordable 'A' Series smartphones, with a super steady camera and long-lasting battery life, empower them to express themselves authentically, no matter who or where they are.

As a Creative Director on the Samsung account for IRIS Singapore, I spearheaded a campaign showcasing authentic Gen Z icons breaking stereotypes and shaping their communities across Southeast Asia through their social presence. The two films below are from Malaysia & the Philippines.