About

b. 1986, HK.

 
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Hi! 

I'm an integrated Creative Director focusing on digital formats and storytelling.

Over the last 10 years in the creative business, I've had the opportunity to work with a wide range of creative outfits. From big advertising agencies, comic publishers, top global brands and exciting startups. I've been fortunate to have collaborated with creative communities from over 12 countries and lead talented teams in India to create cutting edge and award winning work. 

I recently co-founded The Untold Collective – a premium digital storytelling and branded content collective for DDB's 22Feet Tribal WW, India. After two and a half years of traveling and storytelling for editorial and brands sake in India, I've now moved on to more challenging adventures.

I also co-founded Mukha Media, an independent creative collective that focuses on experimental creative projects. Currently live: A series of stories documenting the lives of National Park Rangers - The Ranger Ranger Project

I  live and work in a beautiful little red dot called Singapore. 
Don't hesitate to say hello! 

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