Re-spinning The Yarn In Hong Kong using VR
Creative Director for Mediamonks
For Hong Kong’s new Centre for Heritage Arts & Textile (CHAT) at The Mills, we produced a 4D VR experience that takes people on a journey through the history of the city’s textile industry. As part of the 4D experience, we developed stations that allow users to feel what it’s like to work with textile machines. Levers, switches, and knobs that simulate the original machinery act as triggers that activate chapters and turn on the machines inside the 3D factory.
As the Creative Director for Mediamonks Singapore, we pitched and executed this project along with teams in Amsterdam and São Paulo, creating the concept and design for the physical stations.
The experience
Following an unlikely hero, the cotton flower, on its journey from origins in foreign plantations to Hong Kong and into the busy production lines within Mill 6 during the height of textile production, "Re-spinning The Yarn" introduces visitors to the umbilical connection between CHAT and its industrial past and transports them to the heyday of the cotton spinning industry in Hong Kong.
Visitors are seated at reimagined cotton spinning machines, where physical interactions with machinery controls advance the storyline and blend their senses between the tactile and virtual worlds.
