A documentary film about the story of Indigo for Asian Paints
For Asian Paints, we traced back on of the most elusive colours ever invented, and a colour that changed the world. "Indigo" gets its name for "India" – and we traversed the country and met the many faces that haven't given up the fight to nurture the most difficult colour of them all. The journey is presented as a 17 min+ film along with photo narratives.
This film has had 16 Film festival Selections across 11 Countries, 6 Nominations & 2 Awards till date.
"Indigo, is a colour of many faces. From the time it was discovered, it has led to many wars in its name. It has led to exploitation and rebellion in the same breath. The colour that once was so rare that only royal families were allowed to wear it, is now in danger of being overridden by chemicals. The age-old traditions of making the colour naturally is fading away thick and fast and with its process, even all of its poetry and culture is being lost.
And in a country like India, where Indigo was at the centre of its culture, the colour in its natural form has been slowly disappearing. Yet, like in most tragedies, there has always been a sense of hope. And in this story, it has come from the unlikeliest of sources. Little pockets across the country have rejuvenated this practice, and have gone on a journey to discover the colour in its purest form. We trace the life of Indigo, as we try to unveil the mysteries of its making, and live through the journeys of its makers."
Featured by popular design magazines like Architectural Digest