Creative Director for DDB Chicago
The U.S. Army is literally a body of possibilities—from Active to Reserve to National Guard, it provides more ways to improve one’s life and the lives of millions than any other institution on Earth. This is the new U.S. Army.
CLEAR. CONFIDENT. HUMAN.
As a Creative Director at Team DDB, I co-led a transformative initiative involving nine agencies to redefine America's oldest brand for a new generation. Over several years, we comprehensively overhauled the Army brand, modernizing its core and establishing new systems in partnership with Siegel + Gale. My team at DDB took the lead in shaping the brand's tone through a creative vision, new campaigns, and seamless execution across the entire ecosystem: online, offline, and internal platforms.
