As Creative Director at Team DDB, I co-led a groundbreaking initiative to reinvent America's oldest brand for a new era. Over several years, we reimagined the U.S. Army brand from the ground up, crafting a fresh visual identity and language systems and launching dynamic advertising campaigns. My team and I led the charge in defining the brand's tone, driving creative vision, and executing a seamless, cross-platform strategy across digital, social media, activations, and PR in collaboration with top network agencies.