In Search Of Indigo.
A Documentary for Asian Paints
Creative Director & Writer for Tribal Worldwide, India
16 Festival Selections
11 Countries
6 Nominations
2 Awards
1.3M views
For Asian Paints, we unfold the narrative of one of the most enigmatic colors ever created—a hue that left an indelible mark on the world.
"Indigo," originally derived from a plant in the Indus Valley some 5,000 years ago, earned its name from the region and was known as 'nila,' signifying dark blue—a term still in use in India. Our journey spanned the nation, encountering numerous individuals who steadfastly maintain the pursuit of nurturing this formidable color.
This 17+ minute film is the fruit of our earnest exploration, delving deeper into this historic color's mysteries.
Festival Selections & Awards
Team
Cyprus International Film Festival – Cyprus
Madrid International Film Festival – Spain
Mexico International Film festival – Mexico (Silver Palm Award – Best Documentary Short)
Kashmir International Film Festival – India
Sarasota Film Festival – United States of America
Tokyo Lift-Off Online Film Festival - Tokyo
FINDECOIN Independent International Short Film Festival - Venezuela
Chennai International Short Film festival – India
Near Nazareth Festival (NNF) – Israel (Semi-Finalist)
Smita Patil Documentary and Short Film Festival – India (Award Winner)
Golden Night Malta International Film festival - Malta
6th Delhi International Film Festival – India
Sulmona International Film Festival - Italy
Shaan-e-awadh International Film Festival – India
Short to the Point (International Short Film Festival) – Romania
Calcutta International Cult film Festival (CICFF) - India
Shaktiraj Singh Jadeja
Naveed Mulki
Madhumita Nandi
Pankaj Singh
Rishab Malhotra
