The Spirit Of The 200%
–Buchanan’s

Creative Director & Copywriter
For Crispin Porter Bogusky

True glory resides in embracing multitudes. Hispanic Americans embody 100% Hispanic and 100% American identities.

As Creative Director at Crispin Porter Bogusky (CPB), I co-led Buchanan’s Whisky’s brand platform, celebrating the 200% spirit of Hispanic Americans.

Our "What Glory We Are" campaign for Hispanic Heritage month featured films, photo series, and murals nationwide, featuring pioneering cultural influencers living vibrant, authentic lives in their 200% spirit.

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Credits

Crispin Porter Bogusky

Jorge Calleja
Yashas Mitta
Gabriel Castelo Branco
Ryan McLaughlin
Madi Getgood

Visuals

Anisha Sisodia & team