Untold Identity Design

Designing an identity for a premium digital collective I co-founded for DDB worldwide.


The Untold Collective

For 22Feet Tribal Worldwide, India

A collective that travels the length and breadth of India, uncovering and documenting stories of human curiosity, passion, culture and wonder.

To bring about this philosophy, the "U" & "T" are used to form each other, portraying how an untold story is always hidden in plain sight.  

Untold logo by yashas mitta

The negative space interacts with various media that it is juxtaposed on, making the letter letter "T" visible through the story.

Using the identity as the base, the communication layout is designed to use outlined frames to convey a sense of nostalgia.