Louis Phillipe - Mystery Of The Stolen Wardrobe
Exec. Creative Dir.: Samit Malkani
Creative Director: Yashas Mitta
Copywriter: Anshul Tibrewala
Art: Aabhaas Shreshta
Design: Samir Shiekh
For The House Of Louis Phillipe, one of India's largest men's formal and semi formal wear brands, we created a completely social game play based on their new collection, inspired by British James Bond-esque clothing. The game involved multiple formats of interaction with the audience, including making an actual phone call to find a clue.
The story of the game was developed in a way, that put the user as the detective to help solve the mystery of the stolen wardrobe.
The campaign won many digital awards and was rated one of the best social campaigns of the year by various advertising watch websites.