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Asian Paints Colour Journey

A Colour Journey Across India For Asian Paints

Extended Trailer

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 Finding Asian Paints' colour palette in real stories across India.

Finding Asian Paints' colour palette in real stories across India.

With Asian Paints Colour Journey Season 4, we embarked on a unique journey across India to document the shades from the brand's palette in real life - extracted from the beautiful traditions and crafts of India that inspire them. 

Creating a multi-format experience, we produced 6+ films, over 200+ photographs, and a microsite designed to experience the full photo narratives and the palette accompanying each of the stories. 

Garnering close to 5mn. views on Youtube & Facebook, the films with the brand palettes in the end titles, went on to become a new standard in the cultural brand content space in India.

Creative & Design Direction: Yashas Mitta
Writers: 
Naveed Mulki
Pankaj Singh
Bhavita Bhatia
Yashas Mitta
Cinematography: Shaktiraj Singh Jadeja
Photography:
Kaveer Rai
Madhumita Nandi 
Voice & Business Mgmt.: Rishabh Malhotra

For: 22feet Tribal Worldwide

Knots Of Identity | Written by Yashas Mitta & shot by Shaktiraj Singh Jadeja

A Legacy Of Light | Creative Direction - Yashas Mitta, Written by Sitara Hussein 


Full playlist of all the films from season 4.