A Colour Journey Across India For Asian Paints
With Asian Paints Colour Journey Season 4, we embarked on a unique journey across India to document the shades from the brand's palette in real life - extracted from the beautiful traditions and crafts of India that inspire them.
Creating a multi-format experience, we produced 6+ films, over 200+ photographs, and a microsite designed to experience the full photo narratives and the palette accompanying each of the stories.
Garnering close to 5mn. views on Youtube & Facebook, the films with the brand palettes in the end titles, went on to become a new standard in the cultural brand content space in India.